I have a love/hate relationship with SEO. When I built my first website, I could have cared less about keywords and optimizing the site for search. I had little experience and was in a big rush to get up and running. I figured that the love of my friends and community would get me going and keep me in it. I was wrong. Within a year, it was clear I needed some new tactics (and a new site consultant).
I got both and things improved for me. I engaged in tons of blogger relations, got myself out there as much as possible, improved my keywords and re-saved my images so they would get caught in Google's web.
But not everyone uses these standard techniques to increase traffic. Last month, retail behemoth J.C. Penney got nailed by Google for using black hat SEO tactics and was subsequently penalized for the under-handed methods in search. In other words, they were seriously busted.
But J.C. Penney is hardly alone in their foray into attempting to cheat the web.
The latest comes in the form of CSN Stores, an online conglomerate of 250 different shopping sites with individual names, and they are up to the same type of practice, only they are involving bloggers.
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Black hat SEO should not be practiced over the internet. Everyone should play fair with the strategies used to promote their website. If one will use unethical method, then one should be ready to face the consequences.
Posted by: SEO consultant UK | April 05, 2011 at 09:57 PM
Yes! I agree. I prefer white hat Seo rather.
Posted by: Boost Your Seattle SEO Website Ranking | April 20, 2011 at 11:09 PM
I really don't find the logic of using quick fixes like black hat SEO. These quick fixes may work for a very short period of time, but the repercussions from doing blackhat will be exponential.
Posted by: Annie Britts | April 25, 2011 at 05:23 AM
It's quite normal to face problems and feel the difficulty if you are starting in SEO but you could be used to it. Always seek for advice and learn from the experts.
Posted by: Ecommerce | May 22, 2011 at 12:19 AM
The terms white hat and black hat have been applied to the Search Engine Optimization (SEO) industry. Black hat SEO tactics attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service and is often considered unethical SEO. On the other hand, white hat methods are generally approved by search engines and follow their guidelines.
Posted by: party bags | June 07, 2011 at 01:00 AM
White hat seo for me too.
Posted by: Seattle Seo | June 21, 2011 at 11:50 AM
Another important part of SEO is building a reservoir of quality backlinks to your content. Backlinks are links that are placed on other web pages linking back to your content. Search engines use the amount of quality backlinks.
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Posted by: SEO California | August 24, 2011 at 06:56 AM
In the SEO if you create your backlink then you will get a good visitor to your website. Try to create in natural way so that it don't look like spam one.
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Black hat SEO should not be used over the internet. Everyone should perform reasonable with the techniques used to advertise their web page. If one will use illegal technique, then one should be prepared to deal with the repercussions.
Posted by: Web Design Jacksonville | March 22, 2012 at 05:20 AM
In SEO I mostly prefer to create backlink in natural way so that it will increase my website ranking up.
Posted by: CARD | June 05, 2012 at 05:13 AM
Black hat techniques are bad way for creating backlinks and importance in the search engine. I am not follow these techniques for link building.
Posted by: Solar Panel Australia | July 08, 2012 at 11:19 AM
I agree with you black hat techniques are very bad for your website and your business. You can lose the business and traffics from organic result.
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SEO is too helpful to the business development through which We can attract more customer and client to our business.
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Posted by: SEO company Singapore | October 10, 2012 at 02:06 AM
SEO is too helpful to gain more business from the IT world. It helpful to get more visitor to the website.
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Posted by: SEO company India | October 19, 2012 at 08:33 AM
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I mostly prefer to create backlink in natural way so that it will increase my website ranking up. It helps to increase the sales effort from the search engines result.
Posted by: King Blue Condos | November 24, 2012 at 04:22 AM
If one will use illegal technique, then one should be prepared to deal with the repercussions. Try to create in natural way so that it don't look like spam one.
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Posted by: Oklahoma Seo | February 08, 2013 at 02:31 AM