SEO, how I love thee (not)

I have a love/hate relationship with SEO.  When I built my first website, I could have cared less about keywords and optimizing the site for search.  I had little experience and was in a big rush to get up and running.  I figured that the love of my friends and community would get me going and keep me in it.  I was wrong.  Within a year, it was clear I needed some new tactics (and a new site consultant).

I got both and things improved for me.  I engaged in tons of blogger relations, got myself out there as much as possible, improved my keywords and re-saved my images so they would get caught in Google's web.

But not everyone uses these standard techniques to increase traffic.  Last month, retail behemoth J.C. Penney got nailed by Google for using black hat SEO tactics and was subsequently penalized for the under-handed methods in search. In other words, they were seriously busted.

But J.C. Penney is hardly alone in their foray into attempting to cheat the web.

The latest comes in the form of CSN Stores, an online conglomerate of 250 different shopping sites with individual names, and they are up to the same type of practice, only they are involving bloggers.

To continue reading this post, head over to Blogger University...

Comments

[SEO consultant UK]

Black hat SEO should not be practiced over the internet. Everyone should play fair with the strategies used to promote their website. If one will use unethical method, then one should be ready to face the consequences.

[Boost Your Seattle SEO Website Ranking]

Yes! I agree. I prefer white hat Seo rather.

[Annie Britts]

I really don't find the logic of using quick fixes like black hat SEO. These quick fixes may work for a very short period of time, but the repercussions from doing blackhat will be exponential.

[Ecommerce]

It's quite normal to face problems and feel the difficulty if you are starting in SEO but you could be used to it. Always seek for advice and learn from the experts.

[party bags]

The terms white hat and black hat have been applied to the Search Engine Optimization (SEO) industry. Black hat SEO tactics attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service and is often considered unethical SEO. On the other hand, white hat methods are generally approved by search engines and follow their guidelines.

[Seattle Seo]

White hat seo for me too.

[Double Glazing]

Another important part of SEO is building a reservoir of quality backlinks to your content. Backlinks are links that are placed on other web pages linking back to your content. Search engines use the amount of quality backlinks.

[SEO California]

It is really helpful to my website also. It helps me to generate more traffic to my website. Thanks for sharing.

[Brand Strategy]

In the SEO if you create your backlink then you will get a good visitor to your website. Try to create in natural way so that it don't look like spam one.

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[Web Design Jacksonville]

Black hat SEO should not be used over the internet. Everyone should perform reasonable with the techniques used to advertise their web page. If one will use illegal technique, then one should be prepared to deal with the repercussions.

[CARD]

In SEO I mostly prefer to create backlink in natural way so that it will increase my website ranking up.

[Solar Panel Australia]

Black hat techniques are bad way for creating backlinks and importance in the search engine. I am not follow these techniques for link building.

[Breckenridge CO Realtor]

I agree with you black hat techniques are very bad for your website and your business. You can lose the business and traffics from organic result.

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SEO is very helfpul for increasing the business sales. It helps to increase the sales effort from the search engines result.

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SEO would help you a lot. I too uses the SEO to bring more business. It needs to do link building.

[Breckenridge SEO]

I mostly prefer to create backlink in natural way so that it will increase my website ranking up. It helps to increase the sales effort from the search engines result.

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[King Blue Condos]

I mostly prefer to create backlink in natural way so that it will increase my website ranking up. It helps to increase the sales effort from the search engines result.

[PC Repairs London]

If one will use illegal technique, then one should be prepared to deal with the repercussions. Try to create in natural way so that it don't look like spam one.

[Oklahoma Seo]

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