I have a love/hate relationship with SEO. When I built my first website, I could have cared less about keywords and optimizing the site for search. I had little experience and was in a big rush to get up and running. I figured that the love of my friends and community would get me going and keep me in it. I was wrong. Within a year, it was clear I needed some new tactics (and a new site consultant).
I got both and things improved for me. I engaged in tons of blogger relations, got myself out there as much as possible, improved my keywords and re-saved my images so they would get caught in Google's web.
But not everyone uses these standard techniques to increase traffic. Last month, retail behemoth J.C. Penney got nailed by Google for using black hat SEO tactics and was subsequently penalized for the under-handed methods in search. In other words, they were seriously busted.
But J.C. Penney is hardly alone in their foray into attempting to cheat the web.
The latest comes in the form of CSN Stores, an online conglomerate of 250 different shopping sites with individual names, and they are up to the same type of practice, only they are involving bloggers.
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