I don't have a sponsor for BlogHer. And based on the number of companies/PR firms/monied peeps that I deal with on an excruciatingly regular basis, this might seem strange. But it's not. Because I (sort of) wanted it this way.
When I bought my BlogHer ticket waaaaay back when the pricing was still considered "earlybird", it didn't even occur to me that I could actually get a sponsor to pick up the tab. I know. Rookie. And then as I read the Twitter stream and talked to my blog-friends, I realized that it wouldn't take much to actually get this whole ordeal paid-for! What was I waiting for?
So I created a cute little media package with neat little headings that included, Who Am I? and What Do you Stand to Gain? I added the number of unique visitors I get and some ideas I had that would get us (you) noticed at the big event.
And it sat in my documents.
At first, I scolded myself. How will you ever find a sponsor if you don't actively look? Put out feelers? At least tweet that you're looking to represent someone? Blog about it?
And the weeks and months rolled on.
And shockingly, nobody banged down my door in search of a blogger to sponsor.
And as time marched on, I noticed that most of my peers had sponsors. What was wrong with me? So I entered a few "no strings attached" contests, in hopes of being the lucky winner of an all (or partly) expense paid trip to Chicago. But alas, I'm not one of those who wins things.
Then it hit me. I never went out to find a sponsor because I don't think I actually ever really wanted one. I don't think I wanted the responsibility of representing anyone else's brand at BlogHer. After all, I am a business-owner myself. And a blogger. And a big part of the reason why I'm so looking forward to BlogHer is the prospect of meeting people who might be interested in me and my brand. And if I'm busy promoting others, I may miss that opportunity. Next year might be different, but for now, something about representing others just wasn't feeling organic to me.
So there you have it. I have finally secured an official sponsor for BlogHer '09 - and it's me. See you there. :)